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The Key To Cost-effective Rebranding: Vehicle Wraps And Graphics

Today’s post reviews research on the value and versatility of custom vehicle wraps and graphics for advertising, rebranding, and more. Read on to learn about this cost-effective solution and get a free quote in Nashville, TN.

Why Take Your Brand Message On The Road?

If you review the research, the general consensus is that vehicle wraps and graphics are some of the most cost-effective advertising mediums available. These are just a few key findings about the value of advertising with vehicle wraps and graphics:

  • In “Investment Analysis: measuring the Value of Vehicle Wraps,” author Ryan Hubbard applied the Traffic Audit Bureau for Media Measurement (TAB) tool to study the impact of vehicle wraps and graphics. Preliminary testing indicated that vehicle wraps and graphics generate 30,000 – 70,000 daily impressions.
  • A three-month media asset-value comparison conducted by 3M determined that vehicle wraps and graphics cost approximately $0.48 per 1000 impressions. That’s almost 50-times less than television advertising, which cost $23.70 per 1000 impressions. This is what people are referring to when they praise the cost-efficiency of vehicle advertising.
  • In 3M’s “Commercial Graphics: Mobile Media Advertising” study, survey respondents overwhelmingly indicated that vehicle wraps and graphics create a positive image. 97% of respondents recalled vehicle wrap and graphic ads, and 98% thought the ads created positive brand associations.
  • In that same 3M study, 96% thought fleet graphics had more impact than billboards. And unlike traditional billboard displays, vehicle wraps and graphics go where you go, which unlocks some unique opportunities for targeted advertising.

Yellow vans

What Are The Bonus Benefits Of Vehicle Wraps And Graphics

Beyond being impressive, cost-effective marketing mediums, vehicle wraps and graphics are also ideal for fleet branding and rebranding, being faster and less expensive than traditional paint jobs. And while they’re suitable as semi-permanent options, they’re also easy to repair or replace, making them ideal for temporary or seasonal brand messages.

Vehicle wraps and graphics also work great for covering up vehicle damage, and they even offer a small degree of protection against small scuffs, scratches, UV rays, and extreme weather.

Popular Vehicle Wrap And Graphic Options In Nashville, Tennessee

MetroCenter Signworks carries all the most popular vehicle wraps and graphics, including:

All our vehicle wraps and graphics are 100% customizable, so you can choose any color, cut, or design and our team will bring it to life.

If you need help with your design, we offer branding consultations and logo creation services in-house.

Free Quote On Vehicle Wraps And Graphics In Nashville, Tennessee

Call 615-649-5003 or fill out the contact form on the MetroCenter Signworks website to book a consultation and get a free quote on custom vehicle wraps and graphics.

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