Are you planning to get a directory sign but don’t know how much it actually costs? We’ve got you covered. In this guide, we’ll help you understand the different types of directory signage and what you can expect to pay for each.
Understanding these elements will help you choose the best option that fits your needs and budget, ensuring your space is easy to navigate for everyone. Let’s dive in!
Average Directory Signage Price Cost in Nashville, TN
In general, the cost of basic directory signage, such as exit and entrance signs, typically ranges from $50 to $300 per sign. Larger directory signs, such as those found in malls, office lobbies, and airports, tend to be much more expensive. This is because the price depends on factors like materials, custom design, sizes, and whether digital or interactive components are included.
Quick ballpark:
| Level | Description | Estimated Cost |
| Basic | Small exit/entrance signs, static panels, no customization | $50 – $300 per sign |
| Standard | Wall-mounted directory signs with custom text/layout | $500 – $2,000 |
| Advanced | Multi-panel directories with branding and ADA compliance | $2,000 – $5,000 |
| Digital | Touchscreen or LED displays with interactive software | $5,000 – $20,000+ |
Factors Influencing Cost
- Size and complexity: Larger or multi-panel directories cost more.
- Materials: Basic vinyl or acrylic signs are cheaper; metal, backlit, or digital signs cost more.
- Location & installation: Outdoor signs or complex installations increase price.
- Customization: Custom designs, logos, and interactive elements add to the cost.
Common Directory Signage Types and Their Prices
1. Freestanding Directory Signs
Ideal for: Shopping malls, corporate campuses, convention centers, and large apartment complexes.
Typical Price Range:
- Simple plastic or metal signs: $500–$2,000
- Stone or custom architectural materials: $2,000–$8,000+
2. Wall-Mounted Directory Signs (The Cheapest)
Ideal for: Hospitals, lobbies, office buildings, schools, and government buildings.
Typical Price Range:
- Basic printed acrylic or metal: $200–$700
- Higher-end materials or custom designs: $700–$2,500+
3. Digital Directory Signs
Ideal for: Airports, hospitals, universities, high-tech office buildings, and large retail stores.
Typical Price Range:
- Small standalone digital kiosks: $2,000–$5,000
- Large integrated systems with software: $5,000–$20,000+
4. Modular Directory Signs
Ideal for: Office buildings or complexes with frequently changing tenants, law firms, and medical centers.
Typical Price Range:
- Basic modular frame and panels: $300–$1,000
- Larger, multi-panel systems: $1,000–$3,000+
5. Outdoor Directory Signs
Ideal for: Business parks, residential communities, campuses, and hospitals.
Typical Price Range:
- Simple post-mounted or panel signs: $1,000–$3,000
- Custom monument signs with lighting: $3,000–$15,000+
6. ADA (Americans with Disabilities Act) Compliant Directory Signs
Ideal for: Required by law in public buildings, offices, hospitals, and schools.
Typical Price Range:
- Basic ADA tactile signs with Braille: $100–$500 per sign
- Larger directory signs with ADA compliance: $500–$2,000+
How Long Does It Take To Design and Install Directory Signage?
The time it takes to design and install directory signage can vary depending on the complexity of the project. Typically, the design phase can take anywhere from one to three weeks, which includes planning, approvals, and revisions. Fabrication and production usually take another two to four weeks, especially if custom materials or digital components are involved. Installation can often be completed within a few days, but this depends on the size and number of signs, as well as site conditions. Overall, most directory signage projects are completed within four to eight weeks from start to finish.
Not Sure If Your Place Really Needs Directory Signage?
If your space has multiple rooms, tenants, departments, or frequently hosts visitors who may be unfamiliar with the layout, directory signage is essential. It helps reduce confusion, saves time, and improves the overall experience for everyone. Even smaller spaces can benefit from clear wayfinding to guide guests smoothly. If visitors often ask for directions or seem lost, it’s a strong sign that directory signage is needed.
Get a Custom Directory Signage In Nashville, TN
Get Your Custom Directory Signage at MetroCenter Signworks.
Whether you manage a multi-tenant office, hospital, retail center, or campus, our builder lets you create clear, professional, and fully customized directory signs tailored to your layout and brand.
Simply choose the style and features you want, tell us your preferences, and we’ll bring your vision to life. Contact us now!
Key Takeaways
- Sign cost is affected by key factors like size, complexity, and installation needs.
- A directory sign provides essential navigation for lobby, hotel, and office spaces.
- Digital signage offers dynamic display and long-term savings.
- Interior signs and custom directories enhance brand presence and personalize user experience.
- Break down the costs before committing to any business sign project.
- Installation requirements and mount types influence total expenses.
- Material choices like acrylic, stainless steel, and plaque affect durability and style.
- Prices vary, and costs depend on factors that influence production and installation.
- Investing in high-quality signage creates durable, informative, and sleek displays.
FAQs
Q. What Is a Directory Signage?
A. A directory signage is a sign that displays a list or map of locations within a building or property. It helps visitors identify where businesses, departments, rooms, or services are located. Usually, this sign is arranged in a clear, organized layout. Common places for directory signs include office lobbies, hospital entrances, shopping malls, and campuses.
Q. What Is The Purpose of Directory Signage?
A. The main purpose of directory signage is to help people quickly and easily find their destination in a shared or complex space. It improves visitor experience, reduces confusion, and ensures smooth navigation, especially in buildings with multiple floors, many doors, tenants, or departments.
Q. Directory Signage VS. Wayfinding Signage: What’s The Difference?
A. While both help people navigate, they serve slightly different roles:
- Directory signage is typically a centralized sign (like a map or list) that shows everything in one place, often found at entrances or lobbies.
- Wayfinding signage includes directional signs placed along the route (like arrows or room numbers) that guide people step by step to their destination.
Think of directory signs as the starting point, and wayfinding signs as the path that follows.